For my school project, I chose to reimagine the branding of the non-profit organization PBS, known for its educational and cultural programming. I aimed to develop a fresh, modern branding guideline that would honor PBS’s rich legacy while appealing to a younger, more diverse audience.

The rebranding included a revamped logo, updated color palette, modern typography, and a cohesive design system for digital and print materials.

This project challenged me to balance creativity with strategic thinking, resulting in a branding guideline that breathes new life into a beloved institution while staying true to its mission.